The combination of aesthetic influences from both consumers and the brand presents an opportunity to create a unique and memorable product identity—if you embrace it and apply it consistently.

Gen Z: Raw, Determined, and Shaping the Future of Performance Apparel

As we witness a generational shift in the performance apparel market, Gen Z is emerging as a powerful and influential consumer group. This generation, now with the financial means and free time to make impactful purchases, is redefining what we expect from performance gear design.It all begins with an idea.